Category:            International Trade

Recipient:           Charles Pillitteri

Business:           Pillitteri Estates Winery

Charles Pillitteri is the driving force of export sales for Pillitteri Estates Winery, distinguishing itself as the world’s leading estate producer of icewine. In 1995, Pillitteri was exporting only to Taiwan and, now, exports to 21 countries throughout the Americas, Europe and Asia. Charles Pillitteri put Canada on the map as the leading producer of icewine, consistently producing high quality product each year. Also working in Pillitteri’s favour is Charles’ sensitivity to the importance of package design, particularly in the Asian markets, where the cultural significance of colours and numbers varies among cultures. With Charles’ innovative and creative ideas and dedication to building Canada’s reputation for superb icewine, it shouldn’t be long before Pillitteri’s wines can be found everywhere in the world.